I have a book in my
library entitled, Delivering Knock Your Socks Off Service, by Ron Zemke
and Kristin Anderson. The first rule for achieving outstanding service is
called, “The Only Unbreakable Rule: To the Customer, You Are the Company.”
They went on to explain,
“Customers don’t distinguish between you and the company you work for. Nor
should they. To your customer’s way of thinking, you are the company. Customers
don’t know how things get done behind doors marked EMPLOYEES ONLY. They don’t
know your areas of responsibility, your job description, or what you personally
can and cannot do for them. And they don’t care. To customers, those things are
your business, not theirs.”
It really isn’t much
different for Christians. The world should see Jesus and His church in us. They
should see our love and good works (Eph. 2:10). They should see we are
Christians by our love (John 13:35). They should see our treatment and concern
of people in this world and know our motivation (Gal. 6:1,2,9,10). They should
see our lights shining brightly for Christ (Matt. 5:16). They should see that
we are not just saying with our mouths that we are Christians but that we
living a life representative of Christ and His church.
Of course we must point
out that we are not trying to draw men to ourselves. “For we do not preach
ourselves, but Christ Jesus the Lord, and ourselves your servants for Jesus’
sake” (2 Cor. 4:5). The glory belongs to Christ. By our lives of service to
others and faithfulness to God, we can help others to know what it means to be
a Christian. It may be that someone is interested in knowing more about Christ
and His church and because of our actions; they may ask us for help. What story
are you telling by your actions?
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